Social media marketing in definition is the process of gaining website traffic or attention through media sites.Â Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks – Wikipedia.
According to social media business experts, 87% of small businesses use social media and three of the top social media sites are Facebook, Twitter and Pinterest.Â Facebook is the largest social media site and is considered low volume, high value.Â It functions using “likes, “comments” and “shares” fromÂ theÂ Facebook communityÂ to generate social networking.Â The best content forÂ business FacebookÂ isÂ informational, pictures and videos.Â Facebook ads can be purchased forÂ fairly low cost and can be quite effective in gainingÂ reach/shares/likes. Facebook Business will walk you through the adÂ creation process as well as show you how to set up your target audience (using your contact list).Â Facebook can also show you how toÂ create a mirror audience (look alike target audience) toÂ increase your reach, sharesÂ and page likes even more.Â Facebook has great analytics toolsÂ (Insights) so you can measure your ROI. Posting on Facebook should be at a minimum ofÂ 3x/week and at a maximum of 10x/week to be most effective.
Twitter is the fastest movingÂ social networking site and is considered high volume, low value.Â Twitter basically functions by way of user re- tweets, mentions, replies and content shares withinÂ the TwitterÂ community.Â Â Twitter can be used to redirect traffic to your own business website, blogs and your other social media sites.Â The best content for Twitter is inspirational, informational, news, humorous quotesÂ and shout outs.Â Use the 80/20 rule -Â tweet about 20%Â of your own business contentÂ and tweet about 80% of industry relatedÂ content.Â To get the most out of Twitter, optimize compelling visual content with links and/orÂ hash tags (#) whenever possible.Â Twitter has business analytics tools to help you analyze your tweets and measure their effectiveness. Because Twitter is so fast moving, the most up to date information can be found there andÂ tweetsÂ should be done up to 5x/day at a minimum for best results.
Pinterest is another popular social media site and produces 4x more revenue than Twitter. There are 70 million users on Pinterest. This social networking siteÂ basically functions as an on lineÂ catalog.Â It’s an easy way to share and save favorite items. Businesses create boards by pinning images from websites to various collections. PinterestÂ is a very effective referral source for businesses.Â This social networking site isÂ a greatÂ marketing toolÂ for retailersÂ enabling these businesses to driveÂ user traffic to their own retail website or on line store.
ThisÂ was just a few examples of how to use social media to market the weight loss business. Other great social networking sites for small businesses areÂ Linkedin, Google +, tumblr.Â Businesses need to experiment and find out which social networking platform works best for them.
Source: Constant Contact “From JustÂ Using Social Media to Getting Real Results.”
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